The term “terry cloth” is almost synonymous with the word “towel,” but terry is actually a specific style of weaving. First introduced in the 1840s in France, terry is made with uncut loops -- known as “pile” - that stand up off the base of the fabric.
These loops stand off the base on one or both sides of the fabric to increase surface area, enhance absorbency while maintaining a buttery soft feel.
Terry Cloth is a fabric we encounter at least once a day when we dry oursleves after a bath or shower.
WearTerry is a literally "call-to-action" to #WearYourTowel